When you create a content calendar as part of your marketing plan or content strategy, you can easily create the first idea for a possible topic and call it a day. These first and most important content ideas may be relevant to your customers, useful, or interesting to your readers, but they're the type of content topic that actually drives sales and encourages brand engagement. It may not be. The best content strategy plans mix it up, promote posts intended to be shared, help readers understand how a product solves a problem, and companies and brands trust people. I will explain why it should be.
If you need to create a new content plan for the coming months, or if you need to update an existing content plan, check out these five places where you need to look for content inspiration. 1. Competitors From the beginning, companies have color correction services sought insights, strategies and ideas from their competitors. advertisement Continue reading below Whenever executives create their own initiatives, they perform competitive analysis to ensure they aren't overlooked or left behind.
Content strategists and copywriters need to take the same approach when creating content plans. The number of page views and the number of times content is shared on social media is not always important. The best content to emulate can be more subjective and inspiring. The best content informs potential customers or clients, leads to sales or forms new relationships. Look at your competitors to see how you're talking to potential customers.