According to its organizers, the objective of this event was to phone number list inspire and share the keys that respond to the current needs of the market: how to phone number listscale digital strategies to generate an impact on business figures The event was attended by leaders such as Juliana Sarria, Senior Manager of Client & Consumer Engagement at GEPP, Javier Hauss, Regional General Manager of Analytics at Uber Eats and Javid Franco, Head of Agencies at Google, as well as leaders from brands such as Facebook, Samsung, Alkemy, MediaMath, Datanicals and AMVO to analyze the main challenges that.
The digital business will face in 2020 and the guidelines to successfully manage a return on investment and optimization. Both Duccio Vitali, CEO of Alkemy Group, and Rodrigo Martín, Director of the Contversion agency, agreed the phone number list working on a digital strategy is not magic and requires effort, talent and investment in technology; Rodrigo Martín pointed out that “the time of not knowing how you invested your money is over and that today it is necessary to phone number list use technology and exploit all the data to ensure a correct strategy focused on the user journey and generating omnichannel experiences aligned with the objectives of business". Juliana Sarria, Senior Manager of Client & Consumer Engagement at GEPP.
Stated that "there is no brand strategy without the inclusion of a digital strategy that aligns business objectives and identifies the roles of each channel, the measurement we make of these and the levers that They bring us closer to phone number list consumers and optimize the business.” The reflections exposed are that Mexico is positioned as the spearhead of the second region with the highest penetration of ecommerce: Latin America, which brings together around 20% of online sales worldwide and with growth of more than 30% per year. With such potential in the market and thinking about the next decade, it was concluded that the emergence of new technologies that are increasingly closer to phone number list the measurement of return and the efforts.