Armed with your keywords, you can now start planning your content creation. The first place to start is to create a content calendar. A content calendar is a living document that helps you plan out your content in advance. A few benefits of a content calendar include:
Keeps your content team organized and on track
Enhances accountability as everyone knows Cork Gents Bicycle shop what to do and when to do it
Helps you sustain your audience’s interest by keeping your content aligned with search intent
Keeps your content team organized
Makes it easy to track performance
Planning your content will help you focus on content pieces that will give you the most traction.
8. Know Where to Place Your Keywords Strategically
After short-listing your keywords and understanding the searcher intent behind them, the next step is to know where to place them. Some of the most important include:
Headline
Header tags
Introduction and conclusion
Image alt tags
Meta description
SEO title
Body copy
Proper keyword placement is a critical component of creating content that’s optimized to rank. However, you must be careful that you don’t overuse your keyword as search engines will consider this keyword stuffing. Instead, consider using variants of your keyword wherever possible.
9. Create SEO and User-friendly Content?
The final step in mastering on-page SEO is creating user-friendly content that’s also optimized for search engines. Here’s what that kind of content looks like:
Lots of Subheads
Avoid walls of text by breaking up your text with many subheads. This makes it easy for users to skim through your content. Using many subheads also makes it easy for search engines to figure out the topical relevance of your content.
Easy to Read
Keep your sentences and paragraphs short. This makes for easy reading and digestion of your content.
Include Lots of Visual Assets
Visual assets are essential elements of your content. They help convey your message better. Also, they help encourage engagement. Whether it’s a GIF, video, or static image, find ways of including them in relevant places in your content. However, make sure your images are SEO-optimized.
10. Build Strategic Internal Links
Internal links are links on your site that point to other pages and posts on your site. These play a vital role in SEO as they help you provide users with a positive experience. This results in increased dwell time, indicating to search engines that visitors find your content valuable. Also, executed well, a good internal linking strategy will help search engines understand which pages are more important on your site.
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