Unlike the home page, its primary goal is to nudge the visitors to take action. You can do that by adding an engaging call-to-action to your content instead of industry list multiple call-to-actions to reduce the distractions on your landing page. That way, your visitors can focus more on the message your SEM campaign would like to get across. 3. Do A/B Testing Another digital marketing strategy you should consider doing is A/B testing, which is also known industry list as split testing. The purpose of this is to determine which version of two different SEM campaigns works best for your potential customers.
You will know the answer by comparing the number of clicks and how visitors interact with their respective landing pages. When doing A/B testing, make industry list sure to run both SEM campaigns for a minimum of one to two weeks to gain enough data. The collected information will help you run your SEM campaign even better. 4. Rely on Ad Scheduling Instead of letting your SEM campaign run all day, including lull periods, you should optimize your SEM campaign industry list by choosing periods of high engagement to appear on SERPs so you can get the most out of your budget.
For example, if you plan to run an SEM campaign, you can adjust the setting to ensure that it will not appear between 1:00 – 5:00 a.m. since that is the industry list time when most people are asleep. 5. Use Automated Bidding SEM is about increasing the exposure of your digital marketing campaign to your potential customers online. The problem, however, is that to appear at the top of SERPs, its position will highly depend on your bidding. Your bidding means the amount of money you are willing to spend for one click of your SEM campaign. And instead of doing it manually, you can save time by using automated bidding. This feature allows Google to industry list automatically set bids based on the bidding range you set on your Google Ads account. While it does that on your behalf, you can utilize the rest of your time managing other vital tasks in your business. 6.