Email invitations work for both B2C and B2B audiences. Hallam uses email marketing to facilitate registration for the next Nottingham Digital Summit. You can set up your email workflow to guide your prospects to the marketing goal-achieving process, and then notify your sales team to call the user who closed the deal at all stages. You can use organic and paid social media to trigger a variety of offline actions. Organic or paid posts and stories can raise awareness about your next concert/workshop, in-store Cork Bicycle Rent zone discount, or adding a new Cork Bicycle Rent zone dish to your menu. Users can book appointments using the "Book Now" action message button on Facebook's business page. You can also set the button to "Contact Us" so that users can call the business in the physical store. Instagram is another social network that allows users to book tables and make phone calls without leaving the app. Website to offline As with social media, you can use your website to announce your offline activity. Through landing pages and subpoenas, encourage users to call, visit shops, and book appointments and events. Digital PR to offline Bringing headlines online can contribute to awareness in your head and promote a foothold. Will you launch a new product or open a new branch? Send your press release to the online press and report online. Source Lester Mercury Other Ways of Online and Offline Marketing Integration As mentioned at the beginning of the blog, brand consistency and keyword matching across channels can help you integrate your marketing efforts. A good example is the Snickers "When I'm hungry, I'm not you" campaign. The campaign won an Effie Award for its global joint tactics. The following is a list of communication channels that have been tuned and used to send messages. The Snickers team achieved twice the goal in just three months. In other words, Snickers' total sales increased by 8.0% and single sales increased by about 13.4%. You can read the complete case study here. A touch point for Snickers communication. Source Effie Award Are there other examples of integrated campaigns and tactics? Please let us know in the comments below. References