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He correlates domain authority with Google rankings for web pages at 0.001 for positions 1-5 and 0.011 for positions 6-10." "This means that domain authorities are more highly correlated with search engine rankings from 6th to 10th, but both results are very weakly correlated," Jen understands. Paused like. "To put it simply, for positions 1 to 5 in Google's results, we can use the domain authority to explain 0.1% of the SERP ranking difference. For positions 6 to 10, we can explain the difference in SRP ranking 1.1. Explaining%, "clears her point. "This is held as evidence that domain authority isn't very important to the top position, but the correlation between the two is so low that it makes little sense," Jen says excitedly about the discovery. .. At the same time, consider the number of domains and links that are bought and sold using this metric. "Other places list 0.023 and 0.07 as domain ghost mannequin effect authority correlation coefficients, ranking in the top ten. This doesn't make sense because both previous values are low." advertisement Continue reading below Jen goes around the explanation. "Since this is a more technically focused backup detail provided by the company, it seems a reasonable leap to think that the correlation of the original survey you sent us is at the same level. That is, there is no numerical value for Rob Ousbey's original presentation, but the correlation may be weak. “Mother's Day studies are very anecdotal,” Jen continues. " The results are interesting and raise questions about how this could affect other search terms, but this is one search term that has been researched for a month. Nowhere is it close enough to give a universal meaning. " "Suitable for marketing, bad for statistical research," Jen declares. "In the meantime, we haven't seen any indication of how they proved that there is no further interaction because the top result is the top result." advertisement Continue reading below "There are many examples presented on other slides to support the claim, but there is no extensive research." Jen wrote in Rob's original presentation by Larry Kim, Brian Dean, and Searchmetrics. Refers to some of the studies. "