Hosting your own digital publication as a subdomain of your company's website is common practice in the content marketing space, and for good reason. You want an authoritative space to share and organize all of your content that allows you to speak directly to your customers and stay consistent with your core brand message and image. However, getting people to discover this content can be a tall order. It can be difficult to reach new buy email list audiences when they always need to enter your brand's "home" to hear what you have to say.That's why companies like Square. Sweetgreen, and AirBnB post to popular community blogging platform Medium and bring their content to an audience that actively seeks out new stories. So what is Medium, exactly? A platform? An editor ? A CMS? And most importantly, is this really buy email list the right channel to publish or distribute your branded content?As the name suggests, the answer is somewhere in the middle. Medium positions its model as an online publishing platform and content network that is committed to letting readers control and personalize their experience. Described as both a "Twitter for long-form content" and a hybrid player in the new landscape of social journalism, the site intrigues marketers looking to grow readership of their content. However, some brands may still be hesit. To cede control to a third-party platform. Before buy email list adopting Medium as your primary distribution channel or content syndication tool, you'll need to weigh the pros and cons against your content goals.Range and Convenienc Convenience might as well be Medium's middle name. The platform has an embedded readership of 60 million monthly users, according to the company. Additionally, if your brand already has a verified Twitter account, your followers on that platform will also automatically follow you on Medium (since they are also Medium users). This integration is hugely beneficial if you have invested time in gaining a following on Twitter and allows you to start posting on the platform without having to build an audience from scratch.Posting on Medium only becomes more tempting if you take into account that it's free and has an intuitive and minimalist interface. On top of that, the company has a mobile app that gives audiences yet another way to co