In General Discussions
If marketers have anything in common, the goal is to find ways to generate more targeted leads. After all, this is how to increase revenue and expand your business. But how do you get there? It requires an effective, measurable and scalable strategy. To date, nothing has met these criteria more than inbound marketing. The beauty of the inbound approach is that it enables you to attract qualified leads and convert them into leads using the underlying content available through blogs, ebooks, emails, automation, social media and other digital tools and content. Solve common inbound marketing problems According to Acquity Group's B2B purchasing research, 94% of business buyers conduct some form of online research before deciding on a product or service: 77% use Google to search 84.3% check business websites 34% visit 3rd party websites 41% read user reviews Potential customers spend a lot of time reading content published by businesses they are considering. This speaks volumes about the importance of content in marketing. A whopping 80% of business decision makers prefer to get information about brands from articles. We hear some people who don't have a great inbound experience describe their experience in a number of ways: Inbound Marketing doesn't work for us! Inbound marketing is overrated and a waste of time and money! With so much buzz about inbound marketing, why is it not working for us? I'm tired of paying for keywords and thought inbound industry mailing list would help with that. ...and more choice spells - you can fill in your favorites here. Like any tool or method, Inbound won't work for your business if it's not implemented correctly. On the other hand, when done right, inbound generates a constant flow of sales-ready leads to help your business grow. Bristol Strategy does what I like to call "inbound marketing rescue." Business leaders intuitively love inbound marketing because it’s prescriptive, targeted, and measurable. But if they don't get the results they expect, many turn to a third-party specialist like Bristol to help them diagnose the problem. Let's review the most common problems businesses face with inbound marketing and how to fix them low user engagement Not having a clear inbound marketing strategy Impatient with inbound methods Not enough resources to implement successfully (aka: lack of inbound marketing efforts) Not optimized for conversions Not using integrated marketing tools and analytics Lack of alignment between sales and marketing 1. Low user engagement The difficulty of audience engagement is a challenge many brands face. About 77% of agencies say poor website user experience is one of their clients' biggest weaknesses. When your UX is poor, you'll see signs of high bounce rates, and depending on how well each page tells your brand's story, you'll also see shorter dwell times.